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  Title

  The real world guide to fashion selling and management Second edition.

  Author

  Sherman, Gerald J.  

  Publisher:

  Fairchild Publications, Inc.,

  Publication date:

  [2015]

  Pages:

  xi, 338 pages :

  ISBN:

  9781609019334

  • Holdings
    George Brown - Casa Loma
    Call Number	Copy	Material	Location
    HF5438.25 .S485 2015	1	Reserves book	Reserve desk
    	Library: Reserve Collection - Casa Loma
    	2	Reserves book	Reserve desk
    	Library: Reserve Collection - Casa Loma
    	3	1 Day Loan	Stacks

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• Enriched Content

  The real world guide to fashion selling and management Second edition.
  Sherman, Gerald J.
  
  
  

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• MARC Record

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  Personal Author:

  Sherman, Gerald J.

  Title:

  The real world guide to fashion selling and management/ Gerald J. Sherman, Sar Perlman.

  Edition:

  Second edition.

  Publication info:

  New York : Fairchild Publications, Inc., [2015]

  Physical description:

  xi, 338 pages : illustrations ; 24 cm

  Contents:

  Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales and management -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Digital and social media -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace -- Resources for the reader -- Glossary.

  Held by:

  CASA_LOMA

  Subject term:

  Selling.

  Subject term:

  Selling--Management.

  Subject term:

  Fashion.

  Subject term:

  Clothing trade.

  Added Entry-Personal Name:

  Perlman, Sar.