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"9781609019334"
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Bibliographic Information
Title
The real world guide to fashion selling and management Second edition.
Author
Sherman, Gerald J.
Publisher:
Fairchild Publications, Inc.,
Publication date:
[2015]
Pages:
xi, 338 pages :
ISBN:
9781609019334
Holdings
George Brown - Casa Loma
Call Number
Copy
Material
Location
HF5438.25 .S485 2015
1
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Library: Reserve Collection - Casa Loma
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Library: Reserve Collection - Casa Loma
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The real world guide to fashion selling and management
Second edition.
Sherman, Gerald J.
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Personal Author:
Sherman, Gerald J.
Title:
The real world guide to fashion selling and management/ Gerald J. Sherman, Sar Perlman.
Edition:
Second edition.
Publication info:
New York : Fairchild Publications, Inc., [2015]
Physical description:
xi, 338 pages : illustrations ; 24 cm
Contents:
Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales and management -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Digital and social media -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace -- Resources for the reader -- Glossary.
Held by:
CASA_LOMA
Subject term:
Selling.
Subject term:
Selling--Management.
Subject term:
Fashion.
Subject term:
Clothing trade.
Added Entry-Personal Name:
Perlman, Sar.
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