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  Title

  Fashion marketing & merchandising Fourth edition.

  Author

  Wolfe, Mary Gorgen, 1941-  

  Publisher:

  The Goodheart-Willcox Company, Inc.,

  Publication date:

  [2014]

  Pages:

  672 pages :

  ISBN:

  9781619604926

  • Holdings
    George Brown - Casa Loma
    Call Number	Copy	Material	Location
    HD9940 .A2 W65 2014	1	1 Day Loan	Stacks
    	2	1 Day Loan	Stacks
    	3	1 Day Loan	Stacks
    	4	1 Day Loan	Stacks
    	5	1 Day Loan	Stacks
    	6	1 Day Loan	Stacks

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  Fashion marketing & merchandising Fourth edition.
  Wolfe, Mary Gorgen, 1941-
  
  
  

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• MARC Record

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  Personal Author:

  Wolfe, Mary Gorgen, 1941-

  Uniform title:

  [World of fashion merchandising]

  Title:

  Fashion marketing & merchandising / Mary G. Wolfe, St. Michaels, Maryland.

  Variant title:

  Fashion marketing and merchandising

  Edition:

  Fourth edition.

  Publication info:

  Tinley Park, Illinois : The Goodheart-Willcox Company, Inc., [2014]

  Physical description:

  672 pages : illustrations ; 28 cm

  General Note:

  Includes index.

  Contents:

  The meaning of clothing and fashion -- Fashion movement -- Basic economic concepts -- Substance of the fashion industry -- Satisfying the fashion market -- Textile fibers and yarns -- Textile fabrics and finishes -- Using design in fashion -- The fashion design segment -- Ready-to-wear manufacturing -- Wholesale apparel marketing and distribution -- The retail segment -- Retail positioning -- Retail merchandise -- Planning to buy -- Merchandise buying -- Communicating information -- Concepts for successful selling -- Calculating financial results -- Service, safety, and security -- Fashion promotion through advertising and the press -- Visual merchandising -- Special event fashion shows -- A global perspective -- The latest fashion business trends -- Is a fashion career in your future? -- Textile and apparel careers -- Retail careers -- Promotion careers -- Entrepreneurship and other fashion-related careers.

  Summary:

  Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. - Introduction.

  Held by:

  CASA_LOMA

  Subject term:

  Fashion merchandising.

  Subject term:

  Fashion merchandising--Vocational guidance.

  Added Entry-Personal Name:

  Wolfe, Mary Gorgen, 1941- World of fashion merchandising.

  HTTP:

  http://catdir.loc.gov/catdir/toc/ecip081/2007040105.html