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  Title

  Retail buying : from basics to fashion Fifth Edition.

  Author

  Clodfelter, Richard.  

  Publisher:

  Fairchild Books,

  Publication date:

  [2015].

  Pages:

  xix, 556 pages :

  ISBN:

  9781628929638

  • Holdings
    George Brown - Casa Loma
    Call Number	Copy	Material	Location
    HF5429 .C54 2015	1	1 Day Loan	Stacks
    	2	1 Day Loan	Stacks
    	3	1 Day Loan	Stacks

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• Enriched Content

  Retail buying : from basics to fashion Fifth Edition.
  Clodfelter, Richard.
  
  
  

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• MARC Record

  Full View From Catalog

  Personal Author:

  Clodfelter, Richard.

  Title:

  Retail buying : from basics to fashion / Richard Clodfelter.

  Edition:

  Fifth Edition.

  Publication info:

  New York : Fairchild Books, [2015].

  Physical description:

  xix, 556 pages : illustrations ; 23 cm

  Contents Note:

  Machine generated contents note: -- PrefaceAcknowledgmentsPart I Understanding the Retail Environment Where Buying OccursChapter 1 Today's Buying EnvironmentChapter 2 The Buying Function in RetailingChapter 3 Buying for Different Types of StoresPART II Getting Ready to Make Buying DecisionsChapter 4 Obtaining Assistance for Making Buying DecisionsChapter 5 Understanding Your CustomersChapter 6 Understanding Product Trends: What Customers BuyPart III Planning and Controlling Merchandise PurchasesChapter 7 ForecastingChapter 8 Preparing Buying PlansChapter 9 Developing Assortment PlansChapter 10 Controlling Inventories Part IV Purchasing MerchandiseChapter 11 Selecting Vendors and Building PartnershipsChapter 12 Making Market Visits and Negotiating with VendorsChapter 13 Locating Sources in Foreign MarketsChapter 14 Making the PurchasePART V Motivating Customers to BuyChapter 15 Pricing the MerchandiseChapter 16 Promoting the MerchandiseAppendix A: Basic Retail Math FormulasAppendix B: Decision MakingGlossaryIndexCredits.

  Summary:

  "This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment. New to This Edition: ~STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities~Additional math practice problems in end of chapter activities~More than 20% new photographs throughout the book~30% new Snapshot and Trendwatch features and updated content in all cases~Expanded coverage of buying in foreign markets ~Integrated content on product development throughout"-- Provided by publisher.

  Summary:

  "This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry. Ample activities--drawn from real-world merchandising and incorporating current trends--give students the opportunity to apply critical skills as they would in a professional environment. "-- Provided by publisher.

  Held by:

  CASA_LOMA

  Subject term:

  Purchasing.

  Subject term:

  Merchandising.

  Subject term:

  BUSINESS & ECONOMICS / Industries / Retailing. bisacsh

  Subject term:

  BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry. bisacsh