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  Title

  Fashion collections : product development and merchandising

  Author

  Collezioni nella moda. English.  

  Publisher:

  Bocconi University,

  Publication date:

  2017.

  Pages:

  1 online resource :

  ISBN:

  9788885486225

  • Holdings
    Electronic Resource Material
    Call Number	Copy	Material	Location
    XG ocn994944836	1	Electronic Resources	Electronic Resources

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  Fashion collections : product development and merchandising
  Collezioni nella moda. English.
  
  
  

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  Uniform title:

  Collezioni nella moda. English.

  Title:

  Fashion collections : product development and merchandising / [edited by] Nicola Misani, Paola Varacca Capello.

  Publication info:

  [S.l.] : Bocconi University, 2017.

  Physical description:

  1 online resource : ill.

  Contents:

  Frontespizio; Copyright; Indice; Foreword, by Marco Bizzarri; Introduction, by Nicola Misani and Paola Varacca Capello; 1 The Recent Evolution of Fashion by Nicola Misani and Paola Varacca Capello; 1 Fashion: products, style and innovation; 2 How fashion is born, and how it evolves; 3 The changes in the system; 4 Sustainability in fashion; 5 Impacts on collection development; 2 The Variety of Companies and Collection Development by Davide Ravasi and Paola Varacca Capello; 1 Criteria for classifying companies; 2 The logic of interaction with the market; 3 The style/industry relationship

  Contents Note:

  4 Organizational roles5 The rational or relational approach to collection development; 3 Collections and the Development Process by Flavio Sciuccati and Paola Varacca Capello; 1 The fundamental elements of collections; 2 Timing and activities (collection timing); 3 Activities in the collection development process; 4 Fashion Trends by Diego Rinallo; 1 Fashion trends and collection development; 2 The actors (i): trend producers and hunters; 3 The actors (ii): media, retailers and celebrities; 4 Trend geography; 5 Social media and the new role of consumers in spreading trends

  Contents Note:

  5 Market Analysis and the Formulation of Guidelines by Giorgio Brandazza and Paola Varacca Capello1 The definition of collection guidelines; 2 Analysis of sales data; 3 ABC analysis; 4 Some examples of data analysis and processing and definition of guidelines; 6 The Balance between Creativity and Rationality in Collection Development: the Merchandising Plan by Giorgio Brandazza and Paola Varacca Capello; 1 The merchandising plan: content and methodology; 2 The process and the main problems in building the plan; 3 The role of the merchandiser; 4 The merchandising tool

  Contents Note:

  7 The Activities of the Collection Development Process and their Critical Aspects by Flavio Sciuccati and Paola Varacca Capello1 Managing complexity: planning; 2 Managing complexity: industrialization; 3 Managing complexity: the reduction of variety; The Authors

  Local note:

  eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America

  Held by:

  IT-PRO

  Subject term:

  Fashion design.

  Subject term:

  Fashion.

  Subject term:

  Fashion merchandising.

  Subject term:

  DESIGN / Textile & Costume bisacsh

  Subject term:

  Fashion. fast (OCoLC)fst00921600

  Subject term:

  Fashion design. fast (OCoLC)fst01200123

  Subject term:

  Fashion merchandising. fast (OCoLC)fst00921644

  Added Entry-Personal Name:

  Misani, Nicola.

  Added Entry-Personal Name:

  Varacca Capello, Paola.

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