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"9788885486225"
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Bibliographic Information
Title
Fashion collections : product development and merchandising
Author
Collezioni nella moda. English.
Publisher:
Bocconi University,
Publication date:
2017.
Pages:
1 online resource :
ISBN:
9788885486225
Holdings
Electronic Resource Material
Call Number
Copy
Material
Location
XG ocn994944836
1
Electronic Resources
Electronic Resources
Enriched Content
Fashion collections : product development and merchandising
Collezioni nella moda. English.
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Uniform title:
Collezioni nella moda. English.
Title:
Fashion collections : product development and merchandising / [edited by] Nicola Misani, Paola Varacca Capello.
Publication info:
[Place of publication not identified] : Bocconi University, 2017.
Physical description:
1 online resource : illustrations
Contents:
Frontespizio; Copyright; Indice; Foreword, by Marco Bizzarri; Introduction, by Nicola Misani and Paola Varacca Capello; 1 The Recent Evolution of Fashion by Nicola Misani and Paola Varacca Capello; 1 Fashion: products, style and innovation; 2 How fashion is born, and how it evolves; 3 The changes in the system; 4 Sustainability in fashion; 5 Impacts on collection development; 2 The Variety of Companies and Collection Development by Davide Ravasi and Paola Varacca Capello; 1 Criteria for classifying companies; 2 The logic of interaction with the market; 3 The style/industry relationship.
Contents Note:
4 Organizational roles5 The rational or relational approach to collection development; 3 Collections and the Development Process by Flavio Sciuccati and Paola Varacca Capello; 1 The fundamental elements of collections; 2 Timing and activities (collection timing); 3 Activities in the collection development process; 4 Fashion Trends by Diego Rinallo; 1 Fashion trends and collection development; 2 The actors (i): trend producers and hunters; 3 The actors (ii): media, retailers and celebrities; 4 Trend geography; 5 Social media and the new role of consumers in spreading trends.
Contents Note:
5 Market Analysis and the Formulation of Guidelines by Giorgio Brandazza and Paola Varacca Capello1 The definition of collection guidelines; 2 Analysis of sales data; 3 ABC analysis; 4 Some examples of data analysis and processing and definition of guidelines; 6 The Balance between Creativity and Rationality in Collection Development: the Merchandising Plan by Giorgio Brandazza and Paola Varacca Capello; 1 The merchandising plan: content and methodology; 2 The process and the main problems in building the plan; 3 The role of the merchandiser; 4 The merchandising tool.
Contents Note:
7 The Activities of the Collection Development Process and their Critical Aspects by Flavio Sciuccati and Paola Varacca Capello1 Managing complexity: planning; 2 Managing complexity: industrialization; 3 Managing complexity: the reduction of variety; The Authors.
Local note:
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Local note:
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Local note:
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Held by:
IT-PRO
Subject term:
Fashion design.
Subject term:
Fashion.
Subject term:
Fashion merchandising.
Subject term:
DESIGN--Textile & Costume. bisacsh
Subject term:
Fashion. fast (OCoLC)fst00921600
Subject term:
Fashion design. fast (OCoLC)fst01200123
Subject term:
Fashion merchandising. fast (OCoLC)fst00921644
Added Entry-Personal Name:
Misani, Nicola.
Added Entry-Personal Name:
Varacca Capello, Paola.
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